What's A Kindle?
I was at a mall about a month ago when I saw an electronics store and I thought of buying a Kindle book light. I entered the store and approached a saleslady and asked for one. What’s a Kindle, she asked, with a blank stare. I must have looked sufficiently puzzled at her “lack of familiarity” with said device, because she turned towards the other saleslady and repeated the question to her. She didn’t know what a Kindle was, either. A Kindle is an e-book reading device from Amazon that uses e-ink technology , I might have said, but I didn’t. I wasn’t particularly interested in informing them of various gadgets that stores such as theirs might have an interest in. I turned around and left the store, disgusted. Amazon introduced the first Kindle in 2007; its latest incarnation, the Kindle 3, was released last year. Kindle is a bestseller for Amazon, and is the most popular e-book reader out there. No mass market appeal for Kindle in this part of the world, though; but...